Why It Doesn’t Matter That Facebook Is Removing “Likes” From Your Page

Posted on 03/12/2015 in Discussion / 11 Comments

It was announced last week that Facebook would begin removing “likes” from pages.  Of course, communities that depend on Facebook reach reacted uproariously.  “They are taking fans away!”  “If it ain’t broke, don’t fix it, Facebook!” Except, it IS broken.  And you want them to fix it.  Here’s why:

  • Fake facebook profiles don’t help you reach a larger audience
  • People who died don’t help you reach a larger audience
  • Duplicate accounts don’t help you reach a larger audience (well, sometimes they do but it’s a fake inflation, because you are potentially reaching the same people)
  • People who have deactivated their Facebook accounts aren’t helping you reach a larger audience
  • People who never log in and only signed up for facebook because their 75-year-old grandmother wanted pictures of the great-grandkids will not help you reach a larger audience

  Basically, Facebook is purging likes that don’t get on Facebook.  This isn’t a bad thing, because those aren’t the people you want liking your page to begin with.  For some, it’s a numbers game, but the reality is that many pages have tons of “likes” and little engagement.  Do you want that to be your page?  I don’t!  I want people to like our posts and leave comments, and – hell – even reshare memes we post (or occasionally create).  I love when that happens and let’s face it:  all those inactive accounts Facebook is deleting from your page aren’t doing any of those things for you so why even get mad about it?   Facebook removes likes   This reminds me of the Google Friend Connect fiasco that went down in 2011.  Bloggers and websites liked to see those numbers in their GFC widgets, but in reality, that was not the number of people engaging with them.  Having an inflated number was good for the ego, and bad for your user engagement! As Facebook once said themselves,

“A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one.”


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Jennifer is both a book nerd and professional photographer. That means she lives in the fantasy world all the time, whether of her making, or someone else's. She collects books like the Duggar family collects kids, and began waiting for her Hogwarts letter at the tender age of 33.


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11 responses to “Why It Doesn’t Matter That Facebook Is Removing “Likes” From Your Page

  1. I didn’t see the announcement on this, but likes disappearing from my page is nothing new. I’ve figured for some time that any deduction in numbers was due to people either changing their minds or accounts being deleted. Are people getting so worked up about this change that they need an explanation? FB has done many things I don’t like, but the disappearance of likes just comes with the territory. Now, the mysterious unfriending that has happened is something that I take issue with, especially when “friends”, especially family, disappear and neither of us did anything to make that happen…one of the many reasons I dislike FB. But likes disappearing…meh. Not a big deal. People need to suck it up, like negative reviews.
    Melanie’s latest thoughts >> Inspiration

    • I’ve never had FB unfriend people for me (AFAIK anyway). I have had people unfriended, and maybe it was Facebook, but I’m way too proud to ask them if they don’t like me anymore LOL (not that you did, these were just people I hadn’t talked to in a long ass time, so I just assumed they #byefelicia’d me). Admittedly, my goal this year is to improve readership, including on Facebook. The Bawdy Book Blog had 4 times as many likes, but it was also easier back then.
      Jennifer @ BookShelfery’s latest thoughts >> Indie Author Excerpts: Altered World: A Girl Named Trouble by Fey Truet

  2. I hadn’t heard about this, so I appreciate the heads up. And your post raises very good points, which should help to calm down people who do flip out about it. I’m still not sure how much value Facebook has for me at this point. Every week when the “weekly page update” email comes, I get annoyed. Thanks for another great post, Jennifer 🙂
    Reanna’s latest thoughts >> HPMotW #3: Minerva McGonagall Rules!

  3. I hate Facebook! It’s not very useful to me and whenever I see the traffic widget I’m like that’s a lie. Facebook isn’t at all that accurate so I hate using Facebook, it never bothered me that they removed a lot of inactive accounts. HAHA
    Chyna @ lite-rate-ture’s latest thoughts >> Renaming your blog!

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