Tag: facebook

Why It Doesn’t Matter That Facebook Is Removing “Likes” From Your Page

Posted on 03/12/2015 in Discussion / 11 Comments

It was announced last week that Facebook would begin removing “likes” from pages.  Of course, communities that depend on Facebook reach reacted uproariously.  “They are taking fans away!”  “If it ain’t broke, don’t fix it, Facebook!” Except, it IS broken.  And you want them to fix it.  Here’s why:

  • Fake facebook profiles don’t help you reach a larger audience
  • People who died don’t help you reach a larger audience
  • Duplicate accounts don’t help you reach a larger audience (well, sometimes they do but it’s a fake inflation, because you are potentially reaching the same people)
  • People who have deactivated their Facebook accounts aren’t helping you reach a larger audience
  • People who never log in and only signed up for facebook because their 75-year-old grandmother wanted pictures of the great-grandkids will not help you reach a larger audience

  Basically, Facebook is purging likes that don’t get on Facebook.  This isn’t a bad thing, because those aren’t the people you want liking your page to begin with.  For some, it’s a numbers game, but the reality is that many pages have tons of “likes” and little engagement.  Do you want that to be your page?  I don’t!  I want people to like our posts and leave comments, and – hell – even reshare memes we post (or occasionally create).  I love when that happens and let’s face it:  all those inactive accounts Facebook is deleting from your page aren’t doing any of those things for you so why even get mad about it?   Facebook removes likes   This reminds me of the Google Friend Connect fiasco that went down in 2011.  Bloggers and websites liked to see those numbers in their GFC widgets, but in reality, that was not the number of people engaging with them.  Having an inflated number was good for the ego, and bad for your user engagement! As Facebook once said themselves,

“A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one.”