Nerdhuffing…Where Did It Go?

Posted on 06/01/2013 in News / 8 Comments

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You’re probably wondering what the heck I’ve been doing over the last month, switching domain names and brands, then switching back.

Sometimes I wondered what I was thinking myself.  Jenn be cray-cray.

I got the idea to re-brand awhile ago, for a number of reasons:

  1. “Bawdy” insinuates that we read a lot of erotica.  Really, only Amanda and Kristina read steamier novels.  I read primarily YA, so this is a mostly YA blog.  (I plan to start reading more romance and hawtness, though, after attending RT!)
  2. Based on the above, we received a lot of erotica review requests.
  3. Everyone knows, the shorter the URL, the better. is not a short URL.  Yes, it could be longer, but it could be shorter too.  When I bought my domain, I tried to get, but a hosting company was squatting on it (my old blog was  I refused to be anything other than a .com, so the lengthier URL came about.
  4. Nerdhuffing just sounds awesome.  It means “book smeller.”  Like when you go into a library or Barnes & Noble and you inhale the scent of all the books.  I know you know what I mean.  😉  My BFF and contributing reviewer, Amanda, is the brainchild behind the awesome name.

Alas, after all the effort to switch and rebrand, Harper Collins couldn’t get to my site.  The URL was blocked by their web-blocker, most likely because “huffing” was in the URL.

“But Jennifer, what about the Huffington Post?!”

I know, right?!  But HuffPo is a newsource so they get a free pass.  We’re a blog, so filters didn’t like us as much.  Being blocked at Harper Collins concerned me, because if we were blocked there, where else were we blocked?  Felicia at Geeky Blogger’s Book Blog chimed in to confirm that she also couldn’t access our site from her work anymore either.

No access = deal-breaker.

So I began the process of reversing everything I had done.  Unfortunately, there was just no way for me to know that this was going to happen until I did it, but it’s a good lesson to have learned.  If I ever decide to attempt rebranding in the future, I’ll buy the domain and see if it’s blocked before switching everything over.

Currently, I still own and it redirects to this site.

If you ever decide to rebrand, check out NoseGraze’s post on what you need to do, but above all, make sure the name and title you choose is web-blocker friendly, otherwise you’ll just be talking to yourself. 🙂

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Jennifer is both a book nerd and professional photographer. That means she lives in the fantasy world all the time, whether of her making, or someone else's. She collects books like the Duggar family collects kids, and began waiting for her Hogwarts letter at the tender age of 33.

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