How To Lose A Blogger In 10 Seconds: Email Salutations & Etiquette!

Posted on 02/01/2014 in Discussion / 14 Comments

How to lose a blogger in ten seconds

Welcome to my new feature, How To Lose A Blogger in 10 Seconds! This is meant to be a fun and light-hearted feature that also showcases the ways in which we bloggers might lose interest in you – superfast.  We will never name names, unless given permission.  This feature was inspired by both the crazy stuff I receive in our inbox and the nutty things I see online.


Your very first impression is the one that counts (and so does your second and third…).  So totally don’t make it…uh, count.  When approaching a blogger via email, you should always write your salutation as if you are not beginning a business transaction, even though technically you are.  It doesn’t matter that money may not be changing hands and that you are requesting a service or that the blogger has the final say in whether or not you are featured on their blog.  Because you don’t care, you’re an author!  And you are a rockstar!

Examples of how to begin an email to a blogger:

Hello Jennifer (or whomever), I’ve got a new book coming out in January. It’s called [redacted] (Same world as my YA novel [redacted], but different characters) and I’m looking for blogs that might want to do a cover reveal, ebook giveaway, guest post, or review (I think last time you gave me an indie author excerpt???). Here’s a little bit about the book (haven’t written an official blurb yet):

I can think of at least three things bloggers will absolutely love about this: the greeting, the language, multiple punctuation marks at the end of sentences, and the novel’s blurb is not complete.  Okay, I can’t math.  That’s four things. When emailing a blogger, don’t research who is in charge of the blog and address them accordingly, because that’s just too logical and we don’t use logic around here, nope.  This author nearly got it wrong – until he/she added the “(or whomever)”.  Close call! The language is also perfect.  “I’ve got a new book” is totes professional and you should never change it to “My new book ___ is coming out in January.  It’s in the same world as my previous YA novel ___, which you featured on ___.”  Make sure you play guessing games with the blogger you are emailing, you want to keep them on their toes.  Don’t do your research, because then you’ve hooked us.  Oh, we’ve already worked with you?  Well, let’s just take a look!  That’s the easy way and you don’t take the path of least resistance, amirite? Even better, make sure you do not provide a direct link to the last post they did for you, because you want them to work hard for that money, honey.  In short, don’t do your homework.  We’re waiting around for you to send us vague emails anyway so we have something to do. Always always always end your sentences and questions with multiple punctuation marks.  JUST LIKE THE PROS DO IT, YO!!!  It’s not annoying at all and will never illicit So. Many. Eyerolls. Always send an emal requesting to be featured before you have acquired all the information on your book, such as the synopsis, because being prepared is for the birds.  We don’t care if you have that yet; afterall, we’re just bloggers and we don’t like to be prepared.  Ever.

Other really great examples:

Hey! My book [redacted] (a romantic comedy inspired by a true story) comes out on September 19 and I’m trying to get everything thing setup early because I know how much time it takes to run a blog since I used to run one myself. I know a lot of bloggers are over the top in books to review so would you be interested in anything on or after my release date? Review Promo Interview Guest Post My book information is below. Please let me know but whatever you decide thanks for the opportunity. Thanks again,

Everyone likes to be addressed with “Hey!”  “Hey you!” works even better!  You should totally try that one, too.

Dear The Bawdy Book Blog, My name is [redacted] and I’m a New Adult author and my books fall into the category of Paranormal Romance. I noticed that you review books in these genres and I wanted to reach out to you and ask if you might be interested in reviewing my book. I’ve included a blurb about my books below. I would be more than happy to send you a free coupon code for my book through Smashwords or gift you a copy from Amazon should you be interested. I look forward to hearing from you and I thank you for your time and consideration. Sincerely,

Nobody likes to be called by their given name in the beginning of an email!

So yeah, if you follow these basic guidelines for email salutations and etiquette, you, my little author friend, are on the road to success.

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Jennifer is both a book nerd and professional photographer. That means she lives in the fantasy world all the time, whether of her making, or someone else's. She collects books like the Duggar family collects kids, and began waiting for her Hogwarts letter at the tender age of 33.

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14 responses to “How To Lose A Blogger In 10 Seconds: Email Salutations & Etiquette!

  1. I for one think that this great post is long overdue. You would not believe some of the crazy emails I receive every day. Well, I know you would believe the emails I receive, because you get them too. I received one that was not even addressed to my name, or my blogs name, and in the email the person is praising me for a great review I wrote. it was a young adult book, a popular young adult book, but the funny thing is I have never read the book, or even held the book in my hands, or even considered reading the book. So, this leads me to believe this person sent out a mass email, or sent it to another blogger, then just sent it to me thinking “what the hell she probably read the book too. After all she’s a YA blogger too”. The funny thing is this, I do not even consider myself a young adult only book blogger. It’s obvious if you actually look at my blog that I have a vast variety of interests, and they’re not all books. Well, I am glad that I am well past the days where I felt I had to answer every single emails, accept all of the books, etc.etc. I guess we all have our email horror stories to share huh?
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  2. Oh, this had me laughing a lot. I’ve received a few emails that say ‘Oh hey Blogmonstar’ or ‘Hello Blogmonstar’. I use my real first name on my blog: the post author is my real name and it’s in my about page, where you have to go to get my email address anyways. It’s just rude.
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  3. Eh, I don’t really care what the author says to me in the email. It won’t make a difference on whether I actually accept the book for review. Only thing that will make me delete an email is if the author mentions that they have trouble with English. Although, if I decide not to review the book, then I won’t bother responding unless it is personalized to me. And then I’ll tell them exactly why (genre, first chapter sucks…etc).
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    • It really bothers me. LOL I feel like if their first interaction with me isn’t professional, then what would happen if I rate their book poorly? So I just pass those by. I have probably missed out on some good books because of this.

  4. I love this! So true, and so funny! I hate mass emails, and even worse when it is OBVIOUS they sent a mass email because they did not BCC! UGH! Sharing 🙂

  5. Ren

    This is, without doubt, one of the best things I’ve ever read. I was laughing so hard while reading. I just got an e-mail that basically did every single thing you mentioned. At the beginning of the e-mail they wrote, “Would one of you be interested in reviewing my YA novel, ?”. (I’m still trying to figure out who else is helping me because they’re doing a lousy job so far. I’d swear it was just me running the site.) There wasn’t an opening greeting of any kind either. Then again it’s hard to find my name. Ren. Ren’s Rambles. Hmmm… Things like this have been happening a lot lately & I love that you’re doing a feature on them while managing to keep it entertaining as well.
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    • Yeah, sometimes it is so obvious they didn’t even read your blog to find out anything about you, other than to scan it for an email address. I totally get how much it sucks to email a bunch of people over and over and over, and form letters are easy. But they are impersonal, and I pass on 99% of the emails I get already, so make it stand out, right?! Sigh.

  6. This post is awesome, it had me cracking up! I’ve received some wacky emails and if I can tell that they haven’t done their homework before contacting me, I usually don’t respond. Oh, another one I hate is when they send you the book along with the initial contact email, is it just me or is that a little presumptuous?
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  7. I love this! For the longest time, almost every email I got addressed me as Lily. Which is fine, whatever, you thought my name was Lily because of my BLOG NAME. Never mind the fact that my actual name is posted ALL OVER MY BLOG. *sigh* Also, when they email you about genres that are CLEARLY stated you WONT review. Love that.

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