Welcome to my new feature, How To Lose A Blogger in 10 Seconds! This is meant to be a fun and light-hearted feature that also showcases the ways in which we bloggers might lose interest in you – superfast. We will never name names, unless given permission. This feature was inspired by both the crazy stuff I receive in our inbox and the nutty things I see online.
Your very first impression is the one that counts (and so does your second and third…). So totally don’t make it…uh, count. When approaching a blogger via email, you should always write your salutation as if you are not beginning a business transaction, even though technically you are. It doesn’t matter that money may not be changing hands and that you are requesting a service or that the blogger has the final say in whether or not you are featured on their blog. Because you don’t care, you’re an author! And you are a rockstar!
Examples of how to begin an email to a blogger:
Hello Jennifer (or whomever), I’ve got a new book coming out in January. It’s called [redacted] (Same world as my YA novel [redacted], but different characters) and I’m looking for blogs that might want to do a cover reveal, ebook giveaway, guest post, or review (I think last time you gave me an indie author excerpt???). Here’s a little bit about the book (haven’t written an official blurb yet):
I can think of at least three things bloggers will absolutely love about this: the greeting, the language, multiple punctuation marks at the end of sentences, and the novel’s blurb is not complete. Okay, I can’t math. That’s four things. When emailing a blogger, don’t research who is in charge of the blog and address them accordingly, because that’s just too logical and we don’t use logic around here, nope. This author nearly got it wrong – until he/she added the “(or whomever)”. Close call! The language is also perfect. “I’ve got a new book” is totes professional and you should never change it to “My new book ___ is coming out in January. It’s in the same world as my previous YA novel ___, which you featured on ___.” Make sure you play guessing games with the blogger you are emailing, you want to keep them on their toes. Don’t do your research, because then you’ve hooked us. Oh, we’ve already worked with you? Well, let’s just take a look! That’s the easy way and you don’t take the path of least resistance, amirite? Even better, make sure you do not provide a direct link to the last post they did for you, because you want them to work hard for that money, honey. In short, don’t do your homework. We’re waiting around for you to send us vague emails anyway so we have something to do. Always always always end your sentences and questions with multiple punctuation marks. JUST LIKE THE PROS DO IT, YO!!! It’s not annoying at all and will never illicit So. Many. Eyerolls. Always send an emal requesting to be featured before you have acquired all the information on your book, such as the synopsis, because being prepared is for the birds. We don’t care if you have that yet; afterall, we’re just bloggers and we don’t like to be prepared. Ever.
Other really great examples:
Hey! My book [redacted] (a romantic comedy inspired by a true story) comes out on September 19 and I’m trying to get everything thing setup early because I know how much time it takes to run a blog since I used to run one myself. I know a lot of bloggers are over the top in books to review so would you be interested in anything on or after my release date? Review Promo Interview Guest Post My book information is below. Please let me know but whatever you decide thanks for the opportunity. Thanks again,
Everyone likes to be addressed with “Hey!” “Hey you!” works even better! You should totally try that one, too.
Dear The Bawdy Book Blog, My name is [redacted] and I’m a New Adult author and my books fall into the category of Paranormal Romance. I noticed that you review books in these genres and I wanted to reach out to you and ask if you might be interested in reviewing my book. I’ve included a blurb about my books below. I would be more than happy to send you a free coupon code for my book through Smashwords or gift you a copy from Amazon should you be interested. I look forward to hearing from you and I thank you for your time and consideration. Sincerely,
Nobody likes to be called by their given name in the beginning of an email!
So yeah, if you follow these basic guidelines for email salutations and etiquette, you, my little author friend, are on the road to success.
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